TOWIE’s Gemma Collins gets back to business as she works up a sweat whipping her Brentwood store into shape for the New Year.  She’s opened a successful store in Essex and she  ensured it was up to scratch as she gave it a clear-out for the New Year. The TOWIE star, 35, layered up against the wintry chill as she helped her employee bring out some boxes.

 

Wearing a stylish quilted puffer with a plush navy blue faux fur around the hood and front, she cinched in the waist with a belt.

And adding an edgy touch, the piece featured a wide trim at the bottom. Teaming it with a cold shoulder fitted jersey top , she completed the ensemble with navy leggings.

 

Teaming it with a cold shoulder fitted jersey top , she completed the ensemble with navy leggings

Speaking to presenter Kay Burley, she insisted she was ‘massive fan’ of the dictionary, adding: ‘We should be like promoting the dictionary anyway because it is like a massive, historical, British thing.’  Gemma also insisted that Essex girls run the world and earn more than their male counterparts. She said: ‘We really are out there doing it for the women of the world and we’re just mortified that that’s been written about us.

‘Essex girls are taking over the Essex boys, its more or less the women who are earning the money now, driving the nice cars, we are keeping the men now. ‘We are taking over. Who run the world? Essex girls, that’s what I’m saying.’

The TOWIE star, 35, layered up against the wintry chill as she helped her employee bring out some boxes.

Earlier this summer, she admitted to exploiting her size for money and fame during her In Therapy show on Channel 5. The yo-yo dieter – who has previously been hypnotised into believing she had a gastric band in order to slim down – revealed she purposely put on weight and lost it again in order to secure lucrative magazine deals because she was desperate for the cash and publicity. Speaking to counsellor Mandy Saligari, she said: ‘Agents told me that in the celebrity world, it’s love life and weight gain and loss that people are interested in.

 

In October Gemma slammed the Oxford English Dictionary definition of ‘Essex girl’ after a campaign to change it attracted more than 3,000 signatures.

 

‘I can remember it all, people telling me you need to go over to the park in gym wear and them saying “we want to get some terrible shots of you but then you will get £15,000 for the pictures Gemma”. ‘Looking back now I would never ever have gone down the route of the weight gain and weight loss but it was just a fast way to a quick bit of money.’

However, Gemma felt taking part in the show has helped her to gain control of her life. Gemma’s slimmed down appearance comes a year after she revealed she lost three stone in 28 days thanks to a strict liquid-only diet after she booked herself into Jason Vale’s Juicy Oasis in Portugal, where a dietitian oversaw her weight-loss alongside a strict fitness regime.

 

These red Balenciaga ‘Race Runner’ leather sneakers are going to have you walking on air (metaphorically speaking, that is). A rework of the label’s signature ‘Race Runner’ trainers, these ‘Made in Italy’ shoes feature a mesh round toe, lace-up front, an elastic band at the front, leather side panels, a suede heel counter and a white rubber sole.

We love it when functional fashion gets a luxe make-over. It’s enough to make you want to ditch your stilettos… Although Gemma’s exact sneakers have sold out, you can still buy them in RED.

 

Why not check out the pink ones in our edit below?  We’ve rounded up our top picks from Adidas and Nike – all budgets covered!

 

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